Portfolio Gallery

— Developed this logo identity for a venture empowering purpose-driven entrepreneurs through soulful branding, digital tools, and transformational guidance. The brand sits at the intersection of technology, evolution, and conscious science.

The logo uses the metaphor of a butterfly to represent transformation and duality: one wing is organic and vibrant, while the other is structured like a neural network—merging nature with digital intelligence. At the center, an atom radiates outward, grounded by delicate roots that symbolize the fusion of soul, science, and collective knowledge. A palette of blue, cyan, and violet conveys clarity, innovation, and flow. The tagline, “Evolución, Red, Ciencia con Alma” (Evolution, Network, Science with Soul), expresses the brand’s core mission: to bridge data, intelligence, and consciousness through intentional, purpose-driven design.
Graphic Design | Logo Design

— Designed for a healing-centered project aimed at Spanish-speaking audiences, with a parallel version developed for English-speaking communities. The brand focuses on emotional well-being through intentional affirmations, offering support for inner growth and healing.

The visual features a stylized hand gently releasing a butterfly, symbolizing transformation, emotional release, and the beauty of personal evolution. Surrounding sparkles represent energetic shifts and moments of clarity. Typography details—such as a heart dotting the “i”—add emotional resonance to the brand name. The calming palette of teal, soft pink, and white evokes serenity and warmth, fully aligned with the project’s purpose: to guide people through a gentle journey of healing with conscious language and loving presence.
Graphic Design | Logo Design

— This identifier was conceptualized and brought to life to express the essence of a brand rooted in simplicity, handmade artistry, and emotional connection. The design features a heart-shaped outline drawn with an organic line, enclosing a delicate butterfly formed with a single thread stroke. This symbolizes transformation and the artisanal care behind each piece.

The brand name SensaCharm appears in a soft brush-style script to convey warmth and individuality. A clean sans-serif tagline — "Simple • Artesanal • Diferente" — anchors the brand’s values, while “piezas que encantan” reinforces its goal of sparking joy. The earthy green and copper palette evokes nature, elegance, and authenticity, reflecting the brand’s commitment to creating meaningful, beautiful pieces.
Graphic Design | Logo Design

— Logo creation for an educational initiative focused on language learning and cultural connection within immigrant families.

The visual identity integrates the concepts of home, education, and global culture. The house structure frames a learning moment between an adult and a child, symbolizing intergenerational teaching and support. The globe highlights multicultural inclusion, while the graduation cap represents academic progress and aspiration. A color palette of green, navy, and orange conveys growth, trust, and ambition—balancing warmth with clarity. The bilingual tagline, “Connecting Language and Culture – En cada familia,” reinforces the mission of empowering families through cultural awareness and language development.
Graphic Design | Logo Design

— This case study highlights my knowledge transfer efforts while leading major UI updates to a complex platform—resolving usability gaps, improving consistency, and enabling scalable implementation. Beyond a major platform revamp and modular visual refinement, I proposed targeted improvements based on system-wide audits to support smoother and more efficient implementation cycles. Through 1:1 working sessions with developers, I introduced atomic design principles and promoted best practices in the Bootstrap framework—bridging the gap between design intent and technical execution.

To provide context, I joined as the sole UX/UI Designer on the VCP Platforms team shortly after the platform’s acquisition by Covetrus, contributing at both strategic and implementation levels during a critical transition phase. By blending systems thinking with hands-on mentoring, I helped establish sustainable outcomes, reinforced brand integrity, and nurtured developer confidence—transforming tactical fixes into long-term design maturity.
Digital Achievements | Peer Mentoring

— Pioneered the establishment of a Design System for VCP, both in Figma and as a coded repository, merging the brand identity aligned with Covetrus. This was complemented with guidelines and best practices in implementing the UI framework.
Digital Achievements | Design Systems

— Formulated a UX pipeline process flow to introduce UX/UI/IXD standards into the existing agile environment. The goal was to identify an experience quality threshold to elevate the current MVP model to a higher, yet minimal, standard of user delight, achieving an MVE.
Digital Achievements | Workflow

— This logo redesign aimed to modernize and clarify the brand identity while preserving its core symbolism.

The updated design features a refined shield crossed by two katana swords, now with cleaner geometry and a balanced layout. Each icon within the shield represents a key pillar of this client services: cloud solutions, cybersecurity, development, and automation. The new typography is minimalist and futuristic, with a precise alignment that reflects the brand technical rigor. Deep blue and golden orange were retained to convey trust, innovation, and excellence. The refreshed visual identity supports BlueKatana positioning as a reliable partner for virtual CISO/CIO services and process automation — as reflected in their current service offerings.
Graphic Design | Logo Redesign

— Crafted artifacts related to a 3-day deadline challenge project as part of the hiring process for a Product Designer position at a Professional Training & Coaching Company.
UX Showcase | Code-free Prototype

— Foreign Mandala Art Therapy Boutique
Digital Achievements | Web | Branding Analysis & Mentoring

— Foreign Life and Spiritual Coach
Digital Achievements | Display Ad

— Water Rescue Certified Instruction Services Website
Design, Prototyping + ^dev | Front-End ^{Theme Based} Dev

— This logo was developed as part of the full brand identity and digital presence for Water Rescue EMS, a certified training company founded by Carlos Reyes—an experienced ocean lifeguard, firefighter, and international instructor with over 30 years of service.

The logo integrates key visual elements: the American flag to emphasize certified U.S.-based training standards; stylized waves to reflect dynamic water environments; and a realistic lifebuoy as a central symbol of rescue. The circular badge composition evokes certification and authority, while the bold, legible type ensures visibility across uniforms, print materials, and digital platforms. The visual identity was designed to inspire trust and communicate operational readiness, aligning with the company’s commitment to high standards in emergency aquatic response and training.
Graphic Design | Logo Design

— This bilingual brand supports purpose-driven entrepreneurs in the holistic and wellness space by merging strategic branding with coaching and mentorship. Through Paseo Holístico (Spanish) and Holistic Ride (English), I offer tools to help clients shape, ground, and ethically promote their offerings.

The logo represents a blooming tree growing from a meditative human figure, symbolizing personal transformation, growth, and alignment. The lotus elements reflect serenity, while the abstract splash shape evokes creativity and expansion. The tagline “Disfruta el viaje / Enjoy the journey” reinforces the idea of embracing the process, both in life and in entrepreneurship. Both logos were created to support digital and printed assets, maintaining visual consistency across languages while honoring cultural nuances.
Graphic Design | Logo Design

— This logo was designed for Carolina Torres, a spiritual life coach launching her brand for the Latin American market. The concept originated from a heartfelt drawing created by her young daughter (then 7–8 years old), which we carefully honored and translated into a refined digital identity.

The design integrates the symbol of infinity with angel wings and a heart, expressing the essence of her brand: Amor Infinito Angelical (Infinite Angelic Love). I led the vectorization, refinement, and full asset production, creating multiple versions for use across digital, print, and branding applications to support a meaningful and personal launch.
Graphic Design | Logo Design

— Conducted usability analysis for a Staffing Company during an initial sprint, contributing to the creation of a customized CRM platform aimed at automating daily tasks and the development of a mobile app for talent acquisition.
UX Showcase | Code-free Prototype

— Leading Medical Group Portal Consolidation with Six Branded Landing Pages
UX Showcase | HiFi Coded Prototype

— Physician Services PTO System Design
Design, Prototyping + ^dev | HiFi Coded Prototype

— Physician Services Employee Nomination Design
Design, Prototyping + ^dev | HiFi Coded Prototype

— Physician Services Ticketing System Design
Design, Prototyping + ^dev | HiFi Coded Prototype

— Created guidelines and a coded design system to ensure consistent branding and support developers in adopting Bootstrap framework best practices. This initiative aimed to streamline processes and facilitate the adoption of designs.
Digital Achievements | Design Systems

— Women and Children Physician Services Patient Management Portal Design
Design, Prototyping + ^dev | HiFi Coded Prototype

— Physician Services Payment Portal Design
Design, Prototyping + ^dev | HiFi Coded Prototype

— Ideated, mapped out the logic and information architecture, and crafted a fully responsive Flight Booking App for corporate executives. This app enabled stakeholders to join from different legs of a typical itinerary for either of the two Corporate private jets.
Design, Prototyping + ^dev | HiFi Coded Prototype

— Foreign Real Estate Sign Design
Graphic Design | Billboard Sign

— Played a pivotal role in establishing a startup foreign real estate company by leading extensive research, analysis, ideation, conception, and design efforts, culminating in the implementation of successful organizational practices and a robust documentation system.
Design, Prototyping + ^dev | Front-End ^{Theme Based} Dev

— I led the full brand development for a foreign real estate venture based in the internationally recognized region of Traslasierra. My scope included naming, logo design, and creative direction to support the foundation of a business dedicated to both property development and resale.

The logo concept merges a house and magnifying glass to reflect property search and trust. I delivered multiple logo variants—including horizontal and stackable versions—to ensure adaptability across a wide range of applications: signage, collateral, digital campaigns, and printed media. The design system balances bold visibility with versatility for real estate communication.
Graphic Design | Logo Design

— Spearheaded all UX, UI, and interaction aspects of eCruises' proprietary web-based onboard hospitality management system during the development foundation phase. Successfully formulated an initial functional prototype module, establishing reference points for the entire development phase and workflow design, while also contributing to initiatives aimed at securing financing.
UX Showcase | HiFi Coded Prototype

— Cruise Industry Software Company Team Profiler Draft
Design, Prototyping + ^dev | HiFi Coded Prototype

— Designed and prototyped a PressReader to Venturo Gateway, featuring an all-you-can-read digital newsstand with the world’s most popular newspapers and magazines, accessible during cruise travel. The prototype is interactive.
Design, Prototyping + ^dev | HiFi Coded Prototype

— Premium Spirit Industry Corporate Website
Design, Prototyping + ^dev | Front-End ^{Theme Based} Dev

— Premium Liquor Brand Product Site
Design, Prototyping + ^dev | Front-End ^{Theme Based} Dev

— Premium Liquor Brand Product Site
Design, Prototyping + ^dev | Front-End ^{Theme Based} Dev

— Handwriting Therapy Services Website
Design, Prototyping + ^dev | Front-End ^{Theme Based} Dev

— Distilled Spirit Products Site
Design, Prototyping + ^dev | Front-End ^{Theme Based} Dev

— Premium Liquor Brand Product Site
Design, Prototyping + ^dev | Front-End ^{Theme Based} Dev

— Golf tournament Charity Event
Design, Prototyping + ^dev | Front-End ^{Theme Based} Dev

— Duty Free Travel Retailer Digital Signage Static Banner
Digital Achievements | Display Ad

— Duty Free Travel Retailer Digital Signage Static Banner
Digital Achievements | Display Ad

— Duty Free Travel Retailer Digital Signage Static Banner
Digital Achievements | Display Ad

— Led the transformation of the duty-free travel retailer's corporate site into a responsive and consumer-focused model. In my role reporting directly to the CIO, I managed creative strategy, research, ideation, IA design, content/data gathering, quality assurance, and branding standards
UX Showcase | Full Stack Development

— Inaugural Charity Golf Tournament
Design, Prototyping + ^dev | Front-End ^{Theme Based} Dev

— Worldwide Fragrances Distributor Corporate Site
Design, Prototyping + ^dev | Front-End ^{Theme Based} Dev

— Luxury Spirit Infusions Producer Site
Design, Prototyping + ^dev | UI Design & Development

— Designed DFA's proprietary travel retail service called Duty Free Express, which enables travelers to shop for duty-free products online before arriving at the airport. We conducted the first test at Miami International Airport. To support the launch, I was responsible for designing collateral materials such as postcards, rack cards, posters, and digital signage.
Design, Prototyping + ^dev | HiFi Coded Prototype

— Travel Retailer Online Shopping at Miami Airport Announcement Flyer
Graphic Design | Postcard/Flyer

— Travel Retailer Online Shopping at Miami Airport Announcement Postcard
Graphic Design | Postcard/Flyer

— Travel Retailer Online Shopping at Miami Airport AnnouncementRack Card
Graphic Design | Postcard/Flyer

— As part of my multi-year collaboration with Duty Free Americas, I led the brand identity design for their first-ever online retail initiative: DFA Express. This project involved a full reconceptualization of the corporate logo, introducing a dynamic sub-brand that communicated speed, accessibility, and global travel. The stopwatch and forward-slanted typography symbolize urgency and efficiency—key traits of the express shopping experience.

Beyond the logo itself, I developed the visual foundation for an expansive brand rollout, including collateral such as brochures, airport posters, shopping bags, digital signage, and looped video displays. The pilot program was launched in over 11 retail locations at Miami International Airport, marking a milestone in the company’s shift toward integrated, omnichannel commerce.
Graphic Design | Logo Design

— Border Crossing Point Gas and Convenience Stores Site
Design, Prototyping + ^dev | UI Design & Development

— Win a Cruise Raffle Registration Site
Design, Prototyping + ^dev | Full Stack Development

— Live Communications Proprietary App Redesign
Design, Prototyping + ^dev | HiFi Coded Prototype

— Litigation Presentation Designer Company Homepage Redesign
Digital Achievements | Mockup

— Safe Luxury Bathtubs Retailer Site Development
Design, Prototyping + ^dev | Full Stack Development

— Safe Luxury Bathtubs Retailer Site Development
Design, Prototyping + ^dev | Full Stack Development

— Cause supporting Aerobic/Fitness Event Eblast Crafting
Digital Achievements | Email Blast

— Aerobic/Fitness Instructor Networking Invite
Digital Achievements | Email Blast

— Wyclef Video Thanking for Volunteering Eblast
Digital Achievements | Email Blast

— Technology Provider Print and Mail Operations Platform Redesign
Design, Prototyping + ^dev | HiFi Coded Prototype

— Soccer Tournaments Portal
Design, Prototyping + ^dev | Full Stack Development

— Successfully designed an Agents Marketing platform for AmFam Private Mutual Company, delivering a functional prototype that includes actionable marketing dashboards to support and coordinate engagement across channels.
Design, Prototyping + ^dev | HiFi Coded Prototype

— Technology Company Latin America Point of Sale Projects Portal
Design, Prototyping + ^dev | HiFi Coded Prototype

— Foreign RC Plane Club Event Poster Design
Graphic Design | Postcard/Flyer

— Marketing and Technology Service Provider Corporate Site
Design, Prototyping + ^dev | UI Design & Development

— Redesigned the Travel Agents platform for Royal Caribbean's brands, producing mockups and HTML markup.
Design, Prototyping + ^dev | HiFi Coded Prototype

— Computer Processors Manufacture Newsletter for Partners
Digital Achievements | E-Newsletter

— Banking Company Marketing Connection Homepage Redesign
Design, Prototyping + ^dev | HiFi Coded Prototype

— Computer Processors Manufacture Partner Newsletter Invitation to Join
Digital Achievements | Email Blast

— Technology Demonstration LATAM Event Invite
Digital Achievements | Email Blast

— Cruise Industry Exclusive Booking Event Invite
Digital Achievements | Email Blast

— Technology Executive Forum Event Registration Site
Design, Prototyping + ^dev | Full Stack Development

— Cruise Indutry Flights Booking Portal Design
Design, Prototyping + ^dev | HiFi Coded Prototype

— rgbConcept is the personal brand I created to represent my freelance design services, combining visual identity, digital marketing, and conceptual design under a unified, flexible studio name. I developed the full logo system and asset package, including responsive variations for digital and print applications.

The logo blends the precision of digital work with the creativity of an atelier. The use of primary RGB color dots evokes screen-based work, while the playful typography and geometric framing suggest both structure and fluidity. The juxtaposition of serif and bold sans-serif fonts reflects the balance between conceptual thinking and execution—branding, communication, and production unified under one clear identity.
Graphic Design | Logo Design

— Official logo created for ChoiceAir, the flight booking platform connecting cruise guests with flights aligned to their itineraries across Royal Caribbean Group brands. The icon blends an airplane and cruise ship to symbolize the seamless transition between air and sea travel. The logo was delivered in four brand-specific variants, each highlighting the word Air in a color aligned with its respective brand: Royal Caribbean, Celebrity Cruises, Samara, and a unified global version (as shown) representing the umbrella identity across all three.

The design reflects clarity, motion, and trust, using clean typography and color contrast to distinguish the air travel component within the cruise ecosystem.
Graphic Design | Logo Design

— Cruise Industry Collateral Management System
Design, Prototyping + ^dev | HiFi Coded Prototype

— Computer Hardware Company Lead Management System
Design, Prototyping + ^dev | HiFi Coded Prototype

— Bankig Company Marketing Repository Portal Launching
Digital Achievements | Email Blast

— Personal Care Corporation Customer Marketing Portal
Design, Prototyping + ^dev | HiFi Coded Prototype

— Automobile Manufacturer Brand Digital Asset Management System
Design, Prototyping + ^dev | HiFi Coded Prototype

— Telecommunications Digital Asset Management System
Design, Prototyping + ^dev | HiFi Coded Prototype

— Technology Partnership US & LATAM Campaign Site
Design, Prototyping + ^dev | UI Design & Development

— Technology Company Rebate Program Invitation
Digital Achievements | Email Blast

— Over the Hedge Movie Private Argentina Premier Invite
Digital Achievements | Email Blast

— Owned and led the establishment of a Sports Portal dedicated to covering the second tier of the Argentine professional soccer league system. Directed the design, marketing, and development strategies of this successful platform, which integrated 320 soccer clubs, provided comprehensive tournament results, scoring, and news. Innovated through a community-driven approach involving over 25 student sports journalists in a commitment exchange program, akin to an internship.
Design, Prototyping + ^dev | Full Stack Development

— Foreign Sports Journalist Credential
Graphic Design | Other Collateral

— Brand Partnership for Technology Tour Event Invite
Digital Achievements | Email Blast

— Breakfast Invite for Business Partners
Digital Achievements | Email Blast

— Hispanic US Natural Products Online Retailer Brochure Design
Graphic Design | Postcard/Flyer

— OS Original Software Campaign
Digital Achievements | Email Blast

— Pre-Construction Lofts Sale Billboard Sign Design
Graphic Design | Billboard Sign

— Pre-Construction Lofts Sale Billboard Sign Design
Graphic Design | Billboard Sign

— Foreign Hobby Retailer Logo
Graphic Design | Corporate Logo